4 ways to benchmark your social media stats
Begin Here One way that has been really helpful for me to think about benchmarking is splitting it into four key segments: Aspirational Trended Earned Competitive I first heard of this method from Kevin Shively at Simply Measured . His blog post goes into great depth for each of the four types of benchmarks. Here’s a quick explanation: 1. Aspirationa l Benchmarking: Learning from social leaders. 2. Trended Benchmarking: Setting goals, projections, and standards based on previous activity. 3. Earned Benchmarking: Comparing campaign or promotional efforts against a standard for success. 4. Competitive Benchmarking: Setting goals and baselines for performance and growth based on your direct competitors. The only edit I’d consider for the list is possibly changing competitive benchmarking to inspirational benchmarking, thereby including influencers in the mix along with competitors. One of my big questions when I’m benchmarking...
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