SWEET NAIJA GIST BLOG

By CHINEDU HARDY NWADIKE | @HARDYNWA Who on earth is proud of talking about a sin he is guilty of? The kind of sin he is not ready to repent from and one he would always claim to be the best way to succeed? You might be looking at the guy here, that’s if you can see me, but I just have to talk about this because where I live in Imo State, it has turned out to be the major problem among entertainers and just like in the new role I have chosen, if I don’t say it, who will. There is this popular saying that ‘If Mohammed does not go to the Mountain, the mountain will go to Mohammed. A popular saying which friends and business associates used to justify the concept of a friend in ‘NEED’. A concept where only those in need are the only ones who can make the move. Even though ‘CHANGE’ has become the order of the day in Nigeria, we have been changing things before now and just like everyone must have said one time or the other, ‘Change is the only constant thing in nature’ The ...

Begin Here One way that has been really helpful for me to think about benchmarking is splitting it into four key segments: Aspirational Trended Earned Competitive I first heard of this method from  Kevin Shively at Simply Measured . His blog post goes into great depth for each of the four types of benchmarks. Here’s a quick explanation: 1. Aspirationa l Benchmarking: Learning from social leaders. 2. Trended  Benchmarking: Setting goals, projections, and standards based on previous activity. 3. Earned  Benchmarking: Comparing campaign or promotional efforts against a standard for success. 4. Competitive  Benchmarking: Setting goals and baselines for performance and growth based on your direct competitors. The only edit I’d consider for the list is possibly changing competitive benchmarking to inspirational benchmarking, thereby including influencers in the mix along with competitors. One of my big questions when I’m benchmarking...